Instagram Casino Marketing Explained

Instagram remains one of the most, if not the most, popular social media platform around for a number of reasons. Even though the likes of Tik Tok have come onto the scene and performed well, Instagram is still preferred by many, especially in the business world, attracting hundreds of millions of active users per day. And these numbers have helped it become the go-to platform for marketing, and more specifically, casino marketing.

Marketing effectively and efficiently must be the bread and butter of any casino, primarily those operating in the online world worth its salt. It doesn't matter if a casino is already a reputable platform and enjoying a good level of success. It's got to continue marketing properly to stay at the top of its game, as seen with highly competitive PartyCasino, who along with several other successful brands, have this down to a tee. Their marketing strategy is spot on, and Instagram is a service they have used over the years.

As mentioned above, the immediate positive to note where Instagram is concerned is that there are hundreds of millions of active users who log on regularly. And it doesn't matter how big a casino is, where advertising campaigns are concerned, even getting ads in front of less than 1% of the active user base will be hugely significant, whether the aim is to bring in new custom or to promote current offers and deals. So you could suggest the odds are stacked in favour of those who know how to advertise effectively.

Instagram is an incredibly versatile platform, which plays into the hands of advertising campaigns. Not only is it possible to produce content in multiple forms, such as images, videos, reels, stories and even lives. But it's possible to attack advertising in various ways, too, with captions, hashtags, links and influencers, all methods used regularly. Again, it highlights why Instagram is the go-to platform for those wanting to promote casinos. It also means that advertising won't become tiresome for users who come across it, as it's possible to keep mixing things up to ensure they stay fresh and relevant.

Before diving into the hows and whys, it's important to note that Instagram abides by strict rules where gambling is concerned, and they're often rules that are based on the laws in the jurisdictions people are accessing the platform from. The reason this is important to note this because sometimes, instead of going all out on the advertising front in a blatant way, it can be more advantageous to be smarter, knowing that by doing so, ads and promotions will be accessible to more people in more locations around the globe. This approach is only going to pay dividends in the long run.

One of the first things to decide when casino marketing on Instagram is who is going to do the actual marketing. Will it be an account or accounts that the casino owns? Or will it be done via a third party, such as via an influencer with a large profile? The DIY approach is more cost-effective but will take more work and be harder to reach targets, as you'd imagine. Going down the influencer or third-party route will involve finding people, or potentially companies, who can help, and then there will be the fees they charge to consider.

The ways in which casinos will go about their advertising will probably be similar, whether it's done internally or via a third party. And it's likely most methods will be made use of, such as images that may include descriptions and hashtags, videos and reels, again using hashtags but with buzzwords, and so on. But, as explained earlier, there are rules and codes of conduct to adhere to. So, instead of being gung ho in mentioning a casino's name, it could be a case of talking about a game and then saying it's available to play here, for example.

The trick is getting any advertising seen by as many people as quickly and as often as possible. This is why some choose to market casinos via those with a large following and a good level of engagement already in place on Instagram. But, it's also possible to utilise the in-built ads system on the platform, and then there are methods to explore that will cost less, but they must be executed as near to perfect as possible if they're to work and stay within the rules. Therefore, everything is likely going to be budget and time-dependent for the casinos doing the marketing.

An example of how to utilise a method that will work across the entire advertising landscape is the use of hashtags. Using the right hashtags will help get more eyes on casino marketing on Instagram. And a lot of the hard work is removed because there are a number of websites that will suggest the best hashtags to use for engagement purposes. Influencing the algorithm is also going to be key, and engagement again comes into play, with a post getting a lot of likes as an example. Some websites can make this happen, but going overboard can lead to Instagram taking action.

Instagram marketing, especially where casinos are concerned, is complex. That is until a strategy is in place, which can be modified over time. It remains arguably the best route to market for casinos to get their message out there. That is when it's done correctly. The variety on offer is a massive plus point, as it allows multiple avenues to be explored and utilised simultaneously, which will indeed have a greater effect, allowing marketing campaigns to stay relevant without people getting fed up with seeing the same old ads, in the same way, in the same places.